Because clean water shouldn’t come at the cost of your health—or your taste buds.

If you’re looking to upgrade your tap water situation, you might be wondering: do I need a filter that removes everything? Do I really want “0 TDS”? Is this just turning into a science fair project?

Let’s clear the water.

The LARQ Pitcher PureVis™ makes filtering your home water simple, effective, and dare we say… kind of stylish. But not all filters are created equal. Let’s walk through the two Nano Zero™ Pitcher filters designed for this pitcher—and why they’re smarter than competitors that strip everything, including the good stuff.

💧 First, a Quick Note on TDS (Total Dissolved Solids)

If you’ve ever used a TDS meter, you’ve probably heard that “lower is better.” But here’s the thing: TDS isn’t a health metric—it’s a quantity, not a quality.

• Essential minerals like calcium, magnesium, and potassium all show up in TDS.
• Some filter brands tout a 0 TDS reading—but that also means 0 beneficial minerals.
• Pure, healthy water isn’t just about removing the bad. It’s about keeping the good.

So if your filter leaves you with water that tastes flat or metallic, it’s probably because it took out the very minerals your body (and your taste buds) need.

🧠 Why LARQ Filters Are Different

LARQ’s proprietary Nano Zero filtration technology is designed with intention. It:

• Targets and removes harmful contaminants
• Preserves essential minerals
• Improves the taste and clarity of your water
• Doesn’t fall into the TDS gimmick trap

Because health > hype.

🧪 Meet the Filters: Essential vs Advanced

✅ Essential Filter

Your everyday hero. Great for typical municipal water.

Removes:

• Chlorine (taste + odor)
• PFAS (aka PFOA/PFOS—“forever chemicals”)
• Pharmaceuticals
• VOCs (volatile organic compounds)

Keeps:

• Essential minerals for taste + health

Best for:

• Homes with treated city water
• Boosting taste + odor quality
• Everyday wellness

Lifespan:
🗓️ Replace every 2 months or 60 gallons

🛡️ Advanced Filter

Your heavyweight. For areas with lead or older infrastructure.

Removes everything the Essential Filter does, plus:

• Lead
• Heavy metals (mercury, cadmium, etc.)
• Particulate matter (rust, sediment, pipe corrosion)

Keeps:

• Essential minerals your body actually needs

Best for:

• Older homes (pre-1986 plumbing)
• Areas with known lead risks
• Families with kids or pets

Lifespan:
🗓️ Replace every 2 months or 60 gallons

🔍 LARQ vs. ZeroWater (And Other Pitcher Filters)

🔗 Pro tip: ZeroWater may give you a shiny “0” on your TDS meter, but it doesn’t mean your water is healthier—just emptier.

🧊 What Does This All Mean for Your Home?

Think about what your water needs to do for you:

• Taste good ✅
• Be safe to drink ✅
• Support your health, not just your ego ✅
• Fit in the fridge and not look like a lab project ✅✅

That’s the LARQ Pitcher PureVis difference—clean water, smarter filtration, and no weird aftertaste.

📌 TL;DR – Choosing the Right Filter for Your Home

• Start with the Essential Filter if your water’s already treated and you want to improve taste, odor, and reduce everyday contaminants.
• Go for the Advanced Filter if you have an older home or want added protection from heavy metals like lead.
• Skip the “0 TDS” hype—healthy water contains minerals your body needs.
• LARQ filters work smarter, not harder—and they look better doing it.

🛒 Ready to find your perfect filter match? Shop LARQ Pitcher filters